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Storefront & Merchandising

Variantly

Product options past the point Shopify stops

Shopify gives you three options and a hard variant ceiling. Products that need engraving, a colour per component, a file upload or a conditional add-on hit that wall immediately. Variantly is what happens after it.

Variantly
Built by
TLX Apps
Works with
Shopify & Shopify Plus
Surfaces
Storefront, cart, admin
Data
Products, cart
What it is

The variant ceiling is a real wall

Shopify supports three option names and a fixed number of variant combinations. A configurable product blows through that at the second or third option, and the usual workaround is to split it into ten products nobody can find.

Options that are not variants

Variantly adds option sets that live alongside the variant structure rather than multiplying it. The product stays one product; the choices ride on the line item.

  • More than three options, without a variant explosion
  • Options that appear only when another is chosen
  • Per-option price adjustments and add-on charges
  • Text, number, file upload, date and swatch inputs
Options that are not variants
Features

What Variantly does

Configuration on the product page, priced correctly, arriving intact on the order.

Unlimited option sets

Applied by product, collection or tag, so one set covers a whole category rather than being rebuilt per product.

Conditional logic

Options that appear, hide or change based on earlier answers, so a customer never sees a choice that does not apply to them.

Pricing that survives to checkout

An add-on that shows the right price on the product page and the wrong one at checkout is worse than no add-on. Charges are applied as real line-item adjustments so the number the customer agreed to is the number they pay.

  • Per-option charges
  • Percentage or fixed
  • Correct in cart and checkout

Selections that reach fulfilment

An engraving nobody in the warehouse can see is a refund. Selections are attached to the line item and carried through to the order and the documents your team actually reads.

  • On the line item
  • On the order
  • On the packing slip

Rich inputs

Text with character limits, number ranges, dates, colour swatches, image swatches and file uploads with type and size rules.

Option reporting

Which options get chosen, which combinations sell, and which options nobody has ever picked.

How it works

How it works

01

Build an option set

Fields, conditions, price adjustments and validation, built once in the admin.

Option setConditions
02

Apply it by rule

By product, collection or tag, so a new product in that category picks it up without anyone remembering to.

RulesAutomatic
03

Customers configure

Options render in the theme, conditions apply live, and the price updates as they choose.

Live pricingTheme block
04

It reaches the warehouse

Selections travel on the line item to the order, the packing slip and any export your fulfilment uses.

Line itemFulfilment
In detail

Two places option apps usually break

Pricing that diverges at checkout, and configuration that never reaches the people packing the box.

Price agreed equals price charged

Many option apps display an add-on charge on the product page and then rely on a draft order or a manual adjustment to actually collect it. That gap is where support tickets and chargebacks live.

  • Charges applied as line-item adjustments, not cosmetic labels
  • Correct in the cart drawer, the cart page and checkout
  • Percentage and fixed adjustments both supported
  • Works with discount codes rather than fighting them
Price agreed equals price charged

Configuration that reaches fulfilment

The customer chose a font, an engraving and a gift box. If that information stops at the order confirmation screen, somebody ships the wrong thing.

  • Selections on the line item, not in an order note
  • Visible on the order and the packing slip
  • Included in fulfilment exports and 3PL feeds
  • File uploads retrievable from the order
Configuration that reaches fulfilment
Pricing

Plans for Variantly

A free plan with the full set of option types, then paid tiers for unlimited option sets, formula pricing and file uploads. Conditional logic and add-on charges are on every plan, including Free.

Free

$0 / month

No usage charges

  • Match your theme with design presets
  • Ready-made option templates
  • Add-on charges for upgrades
  • Conditional logic shows or hides options
  • 15+ option types, swatches and more
Install App

Advanced

$19.99 / month

7-day free trial

  • Everything in Pro
  • Unlimited collections
  • Extended file storage
  • Fulfilment export mapping
  • Priority support
Install App

Charged through Shopify billing, so it appears on your Shopify invoice rather than as a separate subscription. Paid plans include a 7-day free trial, and annual billing saves about 17%.

Before you install

Requirements and compatibility

Shopify plan
Any plan. On Plus, checkout-side validation is available through checkout extensibility.
Permissions
Read on products, read and write on cart and orders for line-item adjustments and selections.
Theme
Online Store 2.0 for the app block. Older themes need a small manual install; we will do it.
Fulfilment
Selections are written to the line item, which most 3PL and ERP integrations already read. We will confirm yours before you install.
Data retention
Option configurations are kept while the app is installed. Customer file uploads are deleted on uninstall.
FAQ

Variantly questions, answered

Variantly is a Shopify product options app that lets you add unlimited custom options and values to any product, past the three-option and hundred-variant ceiling Shopify enforces. Options render on the product page, can carry their own prices, and travel with the order to fulfilment.

Shopify variants multiply — three options with ten values each is a thousand combinations, and Shopify stops you long before that. Variantly options do not multiply: they attach to the line item instead of generating variants, so a product with fifteen option groups is still one product with one inventory record.

More than fifteen option types, including colour and image swatches, buttons, dropdowns, checkboxes, text fields with character limits, number inputs, dates and file uploads. A single product can combine several — a size selector, a colour swatch row and a free-text engraving field on the same page.

Yes. Conditional logic shows or hides an option depending on earlier answers, so a customer never sees a choice that does not apply to what they are building. Engraving options only appear once they have chosen an engravable material, and irrelevant fields stay out of the way.

Yes. Any option can carry a price — gift wrapping at $5, a handwritten note at $3, express handling, an extended warranty — and each selection adds to the order total as the customer ticks it. Paid add-ons attach to any option, which is the simplest way to raise average order value without a separate upsell app.

You set per-option surcharges — a walnut upgrade at +$120, a matte finish at +$40 — or a formula such as width multiplied by a per-centimetre rate. The total recalculates live as the customer configures, so the price on the button is always the price of what they have actually built. No manual variants and no arithmetic on your side.

Yes. Charges are applied as real line-item adjustments rather than displayed labels, so the number is correct in the cart drawer, the cart page and at checkout. Apps that show a charge on the product page and collect it later through a draft order are where the support tickets and chargebacks come from.

Yes. A template library covers apparel, jewellery, food and drink, furniture, electronics and cosmetics, each with a curated option set you can apply in one click and then adjust. It is the fastest route from install to a configurable product without building every field yourself.

Options render as a theme app block with design presets that pick up your existing type, colour and spacing, so they match on the first load. It works on any theme with no code and no developer — an older theme that predates Online Store 2.0 needs a small manual install, which we will do for you.

Yes. Option sets are applied by product, collection or tag rather than rebuilt product by product, so a new item added to that collection picks up the right options on its own. One set can cover an entire category.

Inventory tracks the underlying variant. Options that do not change what gets picked off the shelf — an engraving, a gift note — do not affect stock. Options that genuinely change the item should stay as Shopify variants, and we will tell you on a call which of yours are which.

Yes. Selections sit on the line item, not in an order note, so they appear on the order and the packing slip and travel in fulfilment exports and 3PL feeds. An engraving that stops at the confirmation screen is a refund waiting to happen.

Yes, with rules on file type and size, and the uploaded file is retrievable from the order — which is what a print, engraving or custom-artwork product actually needs. Files are deleted on uninstall.

Yes. Reporting shows which options are chosen, which combinations sell together, and which options nobody has ever picked — useful for pruning a configurator that has quietly grown too long, and for pricing the add-ons that people take anyway.

There is a free plan covering theme design presets, ready-made templates, conditional logic, add-on charges and the full set of option types. Pro is $9.99 a month and Advanced is $19.99 a month, each about 17% cheaper paid annually at $99.90 and $199.90 a year.

Both. The free plan runs indefinitely with no usage charge, and the paid plans each come with a 7-day free trial so you can build a real configurator on a real product before committing.

Option configurations are kept for as long as the app is installed, and customer file uploads are deleted on uninstall. Orders already placed keep their selections in Shopify, because that data belongs to the order rather than to the app.

Hitting the variant ceiling on a configurable product?

Book a demo and bring the product you cannot model in Shopify variants. We will build the option set for it on the call, priced and conditional, and you can see where it lands on the order.